The Rugged Entrepreneur: What Every Disruptive Business Leader Should Know
Reviewed By: Susan Keefe
Susan Keefe reviews and promotes poetry, fiction and non-fiction, and is also author of the Toby's Tails series of children's books.
The essential guide on how to succeed as an entrepreneur.
Carlton Scott Andrew, the author of this educational and inspiring book has had an incredibly successful business career. Whilst at North Carolina State University he founded the college market newspaper, then graduated with a degree in economics and business management. To gain a high level of business finance education he worked in corporate banking, then spent four years with NCNB (now BoA) in their corporate division handling mergers & acquisitions and corporate accounts. With this vast business experience behind him he then began his career as a serial entrepreneur.
Rugged Entrepreneurs (aka “Ruggeds,) are the author’s name for people like himself who have the strength, and rugged determination, to build a successful business and then take it to the top. They are that special breed of people who are not afraid to take the bull by the horns, and work hard to make their dreams and ambitions come true.
Top businesses are created, and grow at the hands of dedicated professionals who have strong work ethics, have learnt essential business skills, and have confidence in themselves and those around them. Carlton Scott Andrew has, through looking back over his career pinpointed four key elements for success, (1) A fervent work ethic, (2) A humble and healthy pride (what he calls “Rugged Pride,”) (3) Fortitudo mentis (aka, mental toughness, and lastly (4) Faith.
These four elements are explained in detail, enabling those who have the fire in them to succeed’ to do so. Everything you need to know is within these pages, clearly described and backed with real-life examples, facts, analogies and stories which will help the reader retain the information through emotional word picture associations. Not only does he cover the establishment of a successful business, but he then looks forward into the future and the impact people, events and competition can have on it. The reader learns about the necessity for foresight, insight, drive and purpose, all essential elements if your enterprise is to succeed, and go to the top.
As an entrepreneur, your business is your responsibility, it is you, your presence in the business world. Perhaps you already have a business which is struggling, and you don’t know what to do. Well this is the book for you too, the author gives you the tools you need to understand what you need to improve, be successful, and for your business to stand out from the crowd. However, be warned the road to the attainment of your goals is not an easy one, or for the faint hearted, however, with big sacrifices come huge rewards, for those who take up the gauntlet.
In Summary: This author knows what it take to succeed and is living proof that his blueprint works. Packed with sound business advice, backed by strong examples and enlightening concepts, this book is, in my opinion, essential reading for anyone who wants to succeed. Carlton Scott Andrew has given you the tools you need, now it is up to you to use them. Susan Keefe TheColumbiaReview.com
Author’s Website: https://ruggedentrepreneur.com/
Available from Amazon in Kindle, Hardcover and Audio formatshttps://www.amazon.com/Rugged-Entrepreneur-Disruptive-Business-Leader-ebook/dp/B08GKYJNPD/ref=sr_1_1?crid=5Z7QBTAOJC25&keywords=the+rugged+entrepreneur&qid=1610618679&sprefix=the+rugged+entrepreneur%2Caps%2C224&sr=8-1